Policy on use of cookies

What are cookies?

A “cookie” is a file on your computer which acts as an ID card. When you visit our sites, cookies unique to you are placed in your browser. The purpose of a cookie is to distinguish your browser from all the other browsers which visit our Websites. Tags interact with the cookies in order to “read” the information they contain. When you visit our Websites, the tags will recognise the specific cookies that have been placed in your browser. Recognising your browser enables us to better serve you. Recognising your browser does not mean we are able to identify you by name, email address or other personally identifiable information specific to you, because the cookie is simply your browser’s ID card and not your personal ID card.

What do cookies do?

Cookies do several things. For example, cookies enable us to preserve the choices you made in your shopping basket when you leave the order page, then come back to it to complete your order; thanks to the cookie you do not have to repeat your purchases from the beginning. We consider that these types of cookie are necessary for our Website to operate properly and thus we treat them as compulsory cookies.

With the help of the cookies and tags, we are also able to track the pages on our Website which your browser has visited and see if you have purchased a product. Accordingly, we are able to measure the effectiveness of our publicity and advertising. We call them “functional cookies”.

In addition, because we work with third-party advertising agencies, the use of cookies enables us to show you personalised advertisements which will be of more use to you than randomly generated adverts, because they will be based on your previous purchases and the pages you visit on our Websites. We call them “advertising cookies”.

For compiling statistics, an anonymous cookie is installed if you continue to browse the Website; this enables us to track the number of pages viewed and the number of visits made. We call them “audience rating cookies”.

Finally, to enable you to locate your nearest store, subject to your consent, we place a geolocation cookie on your browser. This cookie enables us to personalise your future visits by keeping your favourite store in the cache to enable you to access all the practical information (opening hours, phone number, address, etc.).

The functional, advertising and geolocation cookies associated with our Website change regularly depending on the type of browser behaviour we are analysing, the third-parties whom we engage to do the analyses on our behalf or the third-party advertising agency with which we work to generate behavioural digital advertising.

How do I manage my cookies?

Please note that if you choose to block advertising cookies when you are on our Website, this does not mean you will no longer receive any advertising from Kaporal when you are browsing the Site, because behavioural advertising only represents one kind of digital advertising. 

Because cookies and tags are the technological tools generally used to gather browser information, you are also able to prevent cookies from monitoring data collection by means of your Internet browser. To learn how to do this, read the technical information on your browser. When you tell your browser not to accept cookies, you will prevent your browsing information from being collected for purposes of advertising distribution based on your interests. However, this may also disable purchasing functionalities on our Websites and other Websites which you visit or cause these to interfere with one another.


How do I choose, depending on which browser I am using?

Insofar as concerns managing cookies, each browser software offers different methods of configuration. They are described in the Help menu for each browser:

For Internet Explorer 8.0 and above:

  • Choose the “Tools” menu then “Internet Options”
  • Click on the “Privacy” tab
  • Select the desired level of privacy with the cursor.

For Mozilla Firefox:

  • Choose the “Tools” menu then “Options”
  • Click on the “Privacy” icon
  • Locate the “Cookies” menu and select the options you want.

For Chrome:

  • Choose the “Settings” menu
  • Click on “Show advanced settings” and go to the paragraph on “Privacy”
  • Click on “Content Settings”

For Opera:

  • Choose the “File” menu then “Preferences”
  • Click on the “Privacy” icon
  • Define your privacy settings

For Android:

  • Hit the key at the top on the right
  • Go to “Settings” then “Privacy & Security”
  • Define your privacy settings

For Dolphin on Android:

  • In the menu go to “More” then “Settings”
  • Choose the “Privacy” menu then “Security”
  • Define your privacy settings in the “Cookies” menu

For Safari on iOS:

  • Go to the application “Settings” menu and choose “Safari”
  • Go to “Accept Cookies” in the “Privacy” section
  • Define the privacy settings

In the event you share your Device with other people or if your Device has more than one browser installed, we cannot be certain that the advertising services sent to your Device actually correspond to your personal preferences when using this Device and not to those of the others who share use of it. As the case may be, sharing use of your Device with others and how the cookie settings are configured is a matter of your free choice and responsibility.

Sharing your information

As previously stated, we are liable to share your information with our most dedicated commercial partners. It is possible that we may be compelled to disclose your information if the law obliges us to. Our commercial partners will gain limited access to your personal data to the extent necessary to provide the service for which they are engaged. They are also contractually bound to gather and use the personal data collected from you on our Websites or on our behalf in accordance with this privacy policy. Any commercial partner who processes your personal data on our behalf also undertakes to adopt and apply reasonable security measures. We will not share your personal data with third parties, without your explicit consent, other than in the manner laid down in this privacy policy.

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