Twice a year for the last four years, Kaporal has run an in-store campaign to collect old, unloved jeans from any brand. It's very simple. Just bring in your jeans and we will give you a 20 euro discount on new jeans from our stores. Thanks to you, we have collected more than 20,000 pairs of jeans since 2015! Amazing! no ?

Project dates: 25.09 -22.10.2019 in all stores except 12.10 - 31.10.2019 in Réunion Island.

Bring your denim clothing into your Kaporal Store, no matter what brand, item or style!

Enjoy a €20 discount on new jeans from your Kaporal Store. Choose jeans from 3 ranges:

Kaporal is committed
Every year in France we throw out tens of thousands of pairs of jeans that are unwanted, outdated, too worn, too faded, or even too holey... these unloved jeans don't get a chance at a second life. But Kaporal believes that everyone deserves a shot at redemption! Change your consumption habits and reduce your impact on the environment.

Kaporal supports creativity
Every year, this participatory project gives us the opportunity to work with French designers and workshops! We take the raw materials and turn them into 100% upcycled exclusive designs.

Made in Marseille
To proclaim their love for their home town, Kaporal is shining a spotlight on the Marseille fashion industry. How? By putting 13 A'tipik, an inclusive Marseille workshop specialising in textile manufacturing, at the heart of the collection. Each upcycled piece is designed and created in their workshop in the Phocaean City. This Made in Marseille capsule collection is the perfect addition to Jean de Nîmes, the Made in France line from Kaporal. In addition, all the profits from our upcycled collections are donated to the École de la Deuxième Chance school in Marseille. In partnership with:

geodis logo          13atypique logo

What's new for this year?
This year, to reuse and recycle the jeans that we collected during our Kaporal Redeems and Recycles your Jeans project (KRTJ), we are launching a new collaboration with the young designer Florentin Glémarec. The collection is 100% made in France from upcycled denim and consists of 9 pieces: a t-shirt, two jackets, a pair of jogging bottoms, a pair of shorts, a sun hat, two bumbags and a rucksack. For this line, the designer sought inspiration in streetwear and sportswear trends to create a range of oversized, comfortable and graphic designs. The pieces will be available on and in 3 stores (Lille Comédie, Paris Faubourg Saint Antoine and Aix-en-Provence).

Upcycling is in!

"There is an incredible amount of raw materials lying unused in our wardrobes. Instead of throwing them away and buying new clothes, we can upcycle them and give them a new life." F. Glémarec

Collaboration outline credit: Florentin Glémarec.

Offer exclusive to Kaporal Stores in mainland France, Réunion, Belgium, Germany, Spain and Portugal, excluding Outlet stores. The project is subject to certain conditions: you can bring in any denim item (skirts, dresses, shirts, jackets or jeans, for men, women or children) from any brand, in exchange for an instant discount of 20 euros off any Kaporal Men's, Women's or Children's jeans. You will need to create a Kaporal customer account, if you have not already done so. If you bring back two pairs of jeans and buy two pairs of jeans, you are entitled to double the discount on this occasion only. This promotion can be used in conjunction with your Le Klub offers, but not with any other current offers. Project dates: 25 september to 22 october 2019 in mainland France, Belgium and Germany, Spain and Portugal; 12-31 october 2019 in Réunion Island.

Find out how our recycled products are made:

Dig a little deeper... Retrospective of the Photos de Sebanado exhibition







Back to top